The Charles Shaw Story a.k.a. "Two Buck Chuck"

It all the rage. In California, you can buy it for$1.99 a bottle and people are saying it is as good as more expensive wines.

Anyway, what is the story of how Trader Joes can sell it so cheap?

Here is the story as told on TJ's own site.

And here is the story from the Urban Legend's Reference Page (snopes.com).

Turns out it is simply Econ 101 at work...