Starting up their seasons are QPR and Liverpool FC.
At the low end for QPR is the practical goal of AVOIDING relegation. Given their financial limits due to FFP fines, they aren't going to be bringing in pricey players or even non-pricy players. They will need to make do with their in-house talent of which there are some promising young ones. So if they stay up in the Championship, the season would have to be called a success!
If the young players bloom, the high end of the expectations would be to finish in the upper half of the bottom half. There are 24 teams in the Championship so the bottom half is 13-24 and the upper half of that is 13-18. If they get to 18, they should throw a parade around Loftus Road!
As for Liverpool FC, after all the big spending, the low end is closing in on the high end of expectations. Man City is still the biggest fish among the big six and remains the favorite to win the Premier League. Thus, a lively race for the title (win or lose) would be wonderful for the long disappointed Liverpool fans. Winning a title of any kind would be nice as well (League Cup, FA Cup, Champions League, or Premier League). The only cup that would be considered a disappointment would be Europa League Cup because that would mean the team crashed out of the group stage in Champions League!
For teams nearing the end of the season that I follow:
Falkenberg - they are one the brink of pulling off automatic promotion back to the top league! They have 11 games to go and eight points ahead of third place Eskilstuna that would qualify for the promotion playoff. Promotion or bust!
Elfsborg is in trouble. 13 games to go and they are in 13th place. 14th place leaves them in relegation playoffs and 15/16th place is automatic relegation. In summer business, they did extend some people (Frick, Kaib, Ronning, Dresevic) but they did sell on (Jebali, Horn) and added (Obasi, Holst). Their defense isn't bad as there are plenty of teams that give up more goals but their offense is anemic with a paltry 15 goals, second worst in the league.
LAFC is an expansion club with a high ceiling and they are living up to it! They are solidly in the playoffs (3rd place in the west) and are aiming for seeding. Winning the west is not impossible but second is within reach. Aiming very high would be a MLS Cup final appearance. More likely is an appearance in the western conference finals.
LA Galaxy has been playing better but have been hit with the injury bug (all three DPs are out!) and are a question mark. Their near term goal is to stay afloat. Currently 4th in the west, they need to hang on while the DPs recover. Six teams make the playoffs per conference so finishing 6th is the goal. Hopefully, the DPs come back late in the season and they can get back into form and pull of a surprise and reach the western conference semi-finals.